Context news

Five new associates for Context

14 December 2017

In our continuing quest to be the best architects to work with, we have promoted five of our finest to become associates. The new associates will help ensure excellent client experiences and manage all aspects of projects.

Alex Petersen, Craig Birch, Dasha Tarasova, Madeline Sharpe and Rachel Venables will provide a primary point of call for clients and manage projects to make them run efficiently and achieve strong results.

“We’re delighted to recognise the contribution that our newly promoted associates make to our clients, the business and their colleagues,” says director Stephen Voyle. “We are determined to produce thoughtful design that makes a visible and positive difference to clients and communities and the new associates will help us keep doing that.

Project lead and interiors specialist Alex Petersen manages nationwide fit-out for national retail brands. Architect and Green Star sustainability expert Craig Birch leads remediation projects to add value to buildings through design.

Architect Dasha Tarasova leads teams on large residential developments, while Madeline Sharpe creates masterplans for large-scale developments that sensitively deliver on community and financial aspirations. Next year she will lead a series of national hospitality and tourism projects. And Fellow of the New Zealand Institute of Architects Rachel Venables is driving innovation in design and consents to improve the efficiency and performance of housing developments and improve time to market.

Other recent new appoints include architects, interior designers, a business development manager and even a gamer turned virtual-reality specialist. “The appointments and promotions reflect the growth and development of our people and the business,” explains director and managing principal Stephen Voyle. “We’ve seen particular growth in housing, hospitality and retail this year; as well as exponentially increasing our use of virtual and augmented reality to design and consult.

“More major clients have come on board and we’re delighted others have chosen to grow their relationship with us. Many are drawn by our innovation in digital architecture, which makes the design process more collaborative and delivers better design,” says Stephen Voyle.

Context’s South Island team has also moved to a new office in Christchurch’s lively innovation precinct, and the whole practice has a new brand that reflects the business’ future focus.